#138 - Brad Sherwood: TPIR Announcer
Announcing with all the grace of a Stephen Fry
Hoedown and the skill of Ian Gomez on Whose Line.
Text by: Robert Seidelman
In 2009, The Price Is Right lost its voice for the
Rich Fields was fired from The Price Is Right. The main reason everyone
thought was that they wanted to take the show into a more "show"-y feel.
Rich had the pipes for being a game show announcer, just not a show
announcer. Don't feel too bad for Rich though, he bounced back
immediately as the announcer for Drew Carey's Improv-a-Ganza. He also
went back to his old job as a weatherman for various local LA stations.
So, Rich is just fine being away from the mic.
What this meant was another round of announcer tryouts. The first time
we did this, experience counted a lot and Rod Roddy, the man who
announced Soap and Press Your Luck would get the gig. Heck, some weeks
he was doing double duty on CBS announcing for both shows and triple
duty with the Nighttime version of the show. The second time around,
someone who just enjoyed being there but didn't have any game show ties
won out with Rich Fields being offered the job. Bare in mind, that was
the same tryouts that gave us last weeks job in Daniel Rosen.
The third tryouts was a weird one. This one combined friends of both
Mike Richards and Drew Carey, with a lone outsider. Oddly enough, the
outsider won and George Gray got the announcing gig and has been making
the booth sing the best its sung since Rod Roddy was there. I did quite
a few things about the announcers when the tryouts were going on. The
one that seemed to get the most hate from me was one that seemed to get
the most hate from anybody. Not because he was a Friend Of Drew, but
because he sucked at every single possible turn. To make matters worse,
this person has game show experience before as a host.
If you're thinking JD Roberto.....Wrong. JD was ok in the booth. However
it still grinds my gears when he insulted a contestant after a bad
Switcheroo loss. It's the other one. The one who faked his way through
everything as if he were on Whose Line Is It Anyway and Drew Carey's
Time for Brad Sherwood.
As I said, he had the game show experience prior as host for The Dating
Game in 1996-1997 and The Big Moment from 1997-1998. His hosting,
looking back at both shows, was all sorts of meh. He wasn't a bad emcee,
he just was there. He would do Whose Line in both the UK and the US
since 1997 until the shows ultimate cancellation in 2005 in the US.
Afterwards, he and Colin Mochrie would go around various theaters and do
a two-man show. I've seen clips of it online and it's really good. I
just wish that I got to see Wayne Brady at the Pantages a few months
ago. It would have been a blast.
However, there's a world of
difference from being an announcer and a host. Unfortunately for
the viewing audience, Brad announced the show like he was back on Whose
Line as a parody of an over the top game show announcer on Party Quirks.
For example, whenever Brad would call someone down, he would really put
a lot on emphasis on "the Price Is Right" to the point where it sounded
like he was faking it.
Another major problem with
Brad's announcing was that more often than not, you could tell that some
of the prize reads were being done in post production. He would
sound like he'd be excited for the prize coming out, but then when he
describes it, it doesn't register the same. I guess that's what
happens with the glory of Protools and people who know how to edit sound
to make anyone sound good. Sadly, nobody's figured out a way to
make Katy Perry sound good when she's singing, but that's for Todd In
The Shadows to decipher and not me.
At the end of the day, Brad
just sucked. He sounded like he was there for a paycheck and
little else. If Brad's heart was in it, then he could have done a
decent enough job. I don't think anyone was going to beat out
George Gray, but he wouldn't have given viewers a visceral reaction to
change the channel. Brad's announcing turned a lot of people off,
It got to the point where when Brad would be announcing the day, I'd
just turn it off and watch whatever was on GSN or Food Network.
Now for another matter, when
myself, Jim Williams and Carl Chenier started this whole deal in 2009,
we looked high and low for stuff. Sometimes though, we have to
take a look in the mirror and see what needed to be done. We're
all fans, but sometimes people take their love for things WAY too far.
Next Week: Those Golden Fanbois
Who Live Down The Road On The Internet.