#138 - Brad Sherwood: TPIR Announcer
Announcing with all the grace of a Stephen Fry Hoedown and the skill of Ian Gomez on Whose Line.
Text by: Robert Seidelman
As I said, he had the game show experience prior as host for The Dating Game in 1996-1997 and The Big Moment from 1997-1998. His hosting, looking back at both shows, was all sorts of meh. He wasn't a bad emcee, he just was there. He would do Whose Line in both the UK and the US since 1997 until the shows ultimate cancellation in 2005 in the US. Afterwards, he and Colin Mochrie would go around various theaters and do a two-man show. I've seen clips of it online and it's really good. I just wish that I got to see Wayne Brady at the Pantages a few months ago. It would have been a blast.
However, there's a world of difference from being an announcer and a host. Unfortunately for the viewing audience, Brad announced the show like he was back on Whose Line as a parody of an over the top game show announcer on Party Quirks. For example, whenever Brad would call someone down, he would really put a lot on emphasis on "the Price Is Right" to the point where it sounded like he was faking it.
Another major problem with Brad's announcing was that more often than not, you could tell that some of the prize reads were being done in post production. He would sound like he'd be excited for the prize coming out, but then when he describes it, it doesn't register the same. I guess that's what happens with the glory of Protools and people who know how to edit sound to make anyone sound good. Sadly, nobody's figured out a way to make Katy Perry sound good when she's singing, but that's for Todd In The Shadows to decipher and not me.
At the end of the day, Brad just sucked. He sounded like he was there for a paycheck and little else. If Brad's heart was in it, then he could have done a decent enough job. I don't think anyone was going to beat out George Gray, but he wouldn't have given viewers a visceral reaction to change the channel. Brad's announcing turned a lot of people off, It got to the point where when Brad would be announcing the day, I'd just turn it off and watch whatever was on GSN or Food Network.
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